Client
88GLAM/XO
Project
Event Marketing
Deliverables
Giveaway Campaign
Influencer Marketing
Social Strategy
Social Media Marketing
Street Team
A Sold Out Event.
We were contracted to lead the marketing for a local tour stop for a national tour. We hired local openers, videographers, photographers, production, and ticket sellers to increase local awareness for the event. With the help of micro-influencer partnerships we were able to increase ticket sales by 1425% and sell out the event.
We partnered with micro-influencers to execute giveaways on both Instagram + Twitter to increase show awareness
We researched and identified local micro-influencers with the right target audience for the concert and contacted them offering an opportunity they could not refuse. Each micro-influencer gave away 2 tickets to the show, which lead to hundreds of entries and thousands of people tagged in posts advertising the XO led 88Glam Tour.
Local Ticket Seller Team!
Of course, a successful event campaign needs passionate ticket sellers! We reached out to targeted fans of the artist, offering compensation and complimentary tickets in exchange for selling tickets to their networks. This helped increase ticket sales drastically. Traditional event marketing is extremely indirect and unpersonalized, but when you reach out to the audience you are trying to cater to and have your audience sell your tickets for you, that is when you really begin to see results. Combined with the efforts of our ticket sellers, micro-influencers, ad management, and giveaways, we were able to completely sell out their Winnipeg, MB show.